ARMANI CODE
Year 10 advertising analysis:
Denotation /connotation
1)The way the model is standing is making her seem like she is letting the man be in control and as she is putting her lips on his neck it makes both of them look glamorous.
2)The audience who will be looking at this will think that if they put on Armani code they will look and feel more glamorous then what they are now. The mans facial expression is more of a good looking expression the male audience will think that they will smell as good as the man and women will like them. The expression of the female model is looking as if she’s smelling the man who is wearing Armani code this will make the audience think that the perfume will make them smell nice and look good.
3)the location of this advert is in side a building with lots of lights which will be shining on the models and will light up there makeup and will show all there features. The story line of this advert is for the model to look glamorous and in the advert she comes out of the car and flashing lights all over her and she walks into the building and the man sees shes wearing Armani code and he becomes attracted to her.
4)the costume of the model male is a suit which will make him look smart .The female model costume is a dress and her back is showing to make her look sexy.
5)the colour used is black and white this could have been used to make the scene look more classy and more olden and smart or to be used to bring out the features of the models and make the colour of the perfume stand out.
6)the name of the product is Armani code as is says in the title of this.
7)the font used for this is big and bold so it can stand out for the audience to see
8)the camera shot is medium close up. the reason they have done this is so that the audience can feel the closeness of the models.
Audience Profile:
1)This product is aimed for middle aged people who wear smart clothes and wear perfume.
2)the gender of this perfume is male and female the age would be around 20 year olds or teens maybe
